Meet our CEO

“Where Beauty Meets Mental Health”

Flawless Boss Collection was created as a coping mechanism tool to assist the founder with her anxiety and depression starting from childhood trauma into adulthood. To promote healing with self-love, self-acceptance, and confidence, Flawless Boss Collection helps customers nurture their minds while using products that are meant to make them feel empowered and beautiful with packaging that features affirmations. Every product was specifically named with an affirmation word or statement to encourage the customer navigating through their mental health: My Story, Freedom, Healing, Girl Get Up (eyelashes), Valuable, Self-Worth, Strength, Fearless, Brave (lipgloss and lipstick), and Breath, Break The Silence, and FLY - First Love Yourself, and Resilience (lip liners) to name a few.

According to Josie Howard, a psychiatrist and psychodermatology specialist in San Francisco, research has shown that “it’s important to have an awareness of what is motivating a person to wear makeup. If it’s worn to fit into a specific aesthetic norm or beauty ideal, it can be harmful to one's self-esteem—a regular reminder of imperfections and flaws. If, on the other hand, it’s worn as a form of self-expression and adornment, it can support a healthy sense of self and well-being.” As she also stated, applying makeup offers a pause in your day, self-care time. You become friends with your face knowing which products to use, which creates certainty in a world where few things are uncertain.

“Somebody who is dealing with anxiety may feel relief that there is at least one stable constant in their day-to-day life,” acknowledges psychotherapist Alex Greenwald, MHC-LP. He shared that wearing makeup isn’t just about purchasing the latest release. He stated that “for many people wearing makeup calms them down, and the simple act of putting on a bold lipstick may be the first step in doing something that relieves their anxiety. In fact, studies have found a correlation between short, repetitive rituals a perceived boost in happiness.”

Oludara Adeeyo, a psychotherapist and a psychiatric social worker based in California, who assists individuals experiencing homelessness, as well as mental illnesses stated: “In her experience, makeup can facilitate healing, which is a slow and non-linear process. It’s a starting point. Many of my clients have experienced trauma and with trauma, there is this feeling of loss of power. You know something happened to you that was out of your control, and to get that sense of agency back, you need to create a safe space for yourself to move forward with healing. Makeup can be a great avenue to begin creating that safe space for someone. Putting on makeup can also serve as a form of art therapy, in the sense that it allows for self-expression and a way for you to regain control through the application itself. You get to decide exactly what you’re doing at that moment and how you're going to do it, and that is empowering.”

In addition to helping customers feel good in their skin through their products, Flawless Boss Collection is also supporting those who struggle with anxiety and depression through their platform to ensure customers are prioritizing their mental health by providing those in need with resources for mental health services, awareness, and education. In addition, social media posts include encouraging and motivating messages of hope and coping techniques. Now more than ever, it’s important to remember to take care of your mental health.

Flawless Boss Collection’s mission is to help women enhance their beauty from within and inspire and motivate others who may be dealing with mental health. Oftentimes, you look for ways to help you feel beautiful and confident inside and out and their products will help make you feel confident with every application. Self-care is IMPORTANT and their products will do just that! They want every customer to look and feel their best.

Mental Illness impacts 1 in every 4 adults, approximately 57.7 million Americans. For children ages 3-17, approximately 4.5 million have a diagnosed behavior problem. The mental wellbeing of our community is important, so this is a great time to start that conversation about seeking treatment. Mental Health is just like any other medical condition. The sooner you get treatment for the diagnosis, the better the outcome. Flawless Boss Collection aims to inspire others who are dealing with mental illness not to let their diagnosis be their handicap.


About the Founder: In 2018, the founder of Flawless Boss Collection, Destiny Williams, developed Post-Partum Depression after the birth of her third child. Dealing with the Post-Partum, she was later diagnosed with clinical depression, PTSD, and trauma from uncovered feelings she was experiencing and burying since a child and a previous domestic violence relationship that she didn’t know was tied to her anxiety and depression. In efforts to keep her eldest daughter and niece occupied in the right positive direction, she thought it would be a good idea for them to start a lip gloss line. Showing no interest, Ms. Williams remained intrigued with the idea and after many hours of research and practice, she noticed that it was very therapeutic and served as a coping mechanism tool to keep her mind distracted from the anxiety and depression bringing out the creativity she never knew she had. To help offset the financial loss from her job because they no longer supported Mental Health as a disability, she decided to start a small business. Working in the customer service field can be very frightening due to triggers from upset customers. However, as a survivor of domestic violence, she didn’t think she could do it and would constantly replay the negative statements that were made to her. She often questioned herself saying, “I’m a full-time mom of not just one child, but THREE small children! How am I going to do this in addition to dealing with anxiety and depression when there are days I don’t want to get out of bed!” She pushed forward and said, “If others can do it, I CAN DO IT!” Her goal is to grow her brand to start an initiative providing grants to help with household expenses to other women who are experiencing mental health challenges who have lost employment in diverse and underserved communities until they can return to work.